In 2014 I designed the app for Strætó, the official Public Bus system in Iceland. The challenge was to allow users to purchase and validate tickets because the busses were not equipped with a hardware solution to authenticate tickets. The solution was an easy but brilliant visual verification to authenticate tickets and it has since 2014, worked flawlessly. Users can also find routes, send tickets to other users, buy virtual subscription cards and much more.
In 2017 the app generated just over 31% of all ticket and subscription revenues for Strætó. Every month 50-60 thousand users utilize the Strætó app during their transit time in Iceland (15-16% of Iceland’s population)